Our blog is about our clients, thoughts, issues, observations, and examples as it relates to higher ed brand marketing. It’s a discussion area for higher ed marketers, administrators, creatives, fundraisers and other marketing related fields. to get the latest blog posts via email.
Notebook > Browse by Author > Stephen Biernacki
AUTHORS

Bob Brock

President and Co-founder

Ineke Caycedo

Senior Brand Strategist

Travis Brock

Director of Business Development

Stephen Biernacki

Account Coord./New Media Specialist

EMG

Blogger

Guest

Blogger


BROWSE BY TOPIC
Marketing & Communication
New Media
Advertising
Brand Development & Strategy
Creative
Research
Website Development


SEARCH NOTEBOOK

How To Say You're Sorry

First of all, if your institution hasn’t had to make a formal, large-scale apology for any reason to this point, congratulations! Seriously, congratulations. Pat yourself and your fellow colleagues on the back for preventing any mega mishaps and staying focused on details.
Posted: 2/14/2012 12:17:54 PM by Stephen Biernacki | with


Be Extremely Careful When Pushing Your Message

2012 will be a bit different than 2011 when it comes to the consequences of bad social media practices. The potential and risk to turn people off is going to be greater.
Posted: 1/5/2012 3:27:22 PM by Stephen Biernacki | with


Forget the Mayans: Social Thoughts for 2012

2011 was fantastic in the world of higher education marketing. A good place to start to see some of the major initiatives that occured this year would be the list of nominees for the 2011 International Brand Master award.
Posted: 12/21/2011 10:59:50 AM by Stephen Biernacki | with


Consider Advertising on YouTube

More than 3 billion videos are watched on YouTube every day. You shouldn't need another reason to, at the very least, consider adding video or even other types of advertising on YouTube to your marketing campaign, especially if you have an existing TV campaign. Let's take a look at why.
Posted: 12/7/2011 7:41:42 AM by Stephen Biernacki | with


The Social Consumer of Higher Ed

Students will attend your institution, and many of those students will love it. But some won’t. So how will all of those students, regardless of how they feel about you, talk about you during and after they’re enrolled?
Posted: 10/26/2011 2:24:23 PM by Stephen Biernacki | with


Getting Back to Core Values

Apple knows a thing or two about branding. There's no better evidence of that than the fact consumer perception of Apple has improved since Steve Jobs resigned last month. Who would have thought? While unquestionably a visionary and one of the most influential people of our time...
Posted: 9/15/2011 6:00:00 AM by Stephen Biernacki | with


The Tweet Scheduling Debate is Alive and Well

I would love to at help put an end to the tweet automation debate with this blog. Well, maybe I wouldn't. It's been a fun subject to read about for a long time, and frankly, there's not a chance of that happening anyway. However, something I would like to do with this post is recap a recent debate.
Posted: 9/1/2011 9:29:43 AM by Stephen Biernacki | with


Uncommon Ways to Increase Facebook Engagement

One of most interesting, yet simple, infographics I’ve seen lately is the one below titled The Anatomy of a Fan. The first part of he infographic by Moontoast guides you through the different ways a user can ‘Like’ your page and how it affects activity. All ‘Likes’ are not created equal.
Posted: 8/17/2011 1:24:00 PM by Stephen Biernacki | with


A Few Ways Prospects Make Decisions Online

New services that assist prospective students in choosing the next step in their education, both institution and program(s), are increasingly making their mark, with some of them striving to be the go-to, most helpful online service for prospects.
Posted: 8/4/2011 10:58:42 AM by Stephen Biernacki | with


Social Media Concepts from Walgreens

Finding and reading positive feedback about your institution online is obviously valuable. Whether students are giving you props on Twitter, Facebook, Foursquare, your own social network, or elsewhere. It’s fun to see what you’ve been doing right and what’s resonating with your audiences.
Posted: 7/21/2011 6:00:00 AM by Stephen Biernacki | with


Displaying results 1-10 (of 58)
 |<  < 1 - 2 - 3 - 4 - 5 - 6  >  >|