First of all, if your institution hasn’t had to make a formal, large-scale apology for any reason to this point, congratulations! Seriously, congratulations. Pat yourself and your fellow colleagues on the back for preventing any mega mishaps and staying focused on details.

2012 will be a bit different than 2011 when it comes to the consequences of bad social media practices. The potential and risk to turn people off is going to be greater.

2011 was fantastic in the world of higher education marketing. A good place to start to see some of the major initiatives that occured this year would be the list of nominees for the 2011 International Brand Master award.

More than 3 billion videos are watched on YouTube every day. You shouldn't need another reason to, at the very least, consider adding video or even other types of advertising on YouTube to your marketing campaign, especially if you have an existing TV campaign. Let's take a look at why.

Students will attend your institution, and many of those students will love it. But some won’t. So how will all of those students, regardless of how they feel about you, talk about you during and after they’re enrolled?

Apple knows a thing or two about branding. There's no better evidence of that than the fact consumer perception of Apple has improved since Steve Jobs resigned last month. Who would have thought? While unquestionably a visionary and one of the most influential people of our time...

I would love to at help put an end to the tweet automation debate with this blog. Well, maybe I wouldn't. It's been a fun subject to read about for a long time, and frankly, there's not a chance of that happening anyway. However, something I would like to do with this post is recap a recent debate.

One of most interesting, yet simple, infographics I’ve seen lately is the one below titled The Anatomy of a Fan. The first part of he infographic by Moontoast guides you through the different ways a user can ‘Like’ your page and how it affects activity. All ‘Likes’ are not created equal.

New services that assist prospective students in choosing the next step in their education, both institution and program(s), are increasingly making their mark, with some of them striving to be the go-to, most helpful online service for prospects.

Finding and reading positive feedback about your institution online is obviously valuable. Whether students are giving you props on Twitter, Facebook, Foursquare, your own social network, or elsewhere. It’s fun to see what you’ve been doing right and what’s resonating with your audiences.