What began as a trickle of rumors that Facebook would release a version of its Timeline feature for Pages is now a virtual flood....With the certainty of Timeline for Pages being, well, ever more certain, you might be wondering if this will be a good thing. From my perspective, you bet.

In a survey released last week on the use of social media in higher ed crisis communications, there was some good news and some bad news. The good news is that 85 percent of those surveyed have crisis communications plans.

First of all, if your institution hasn’t had to make a formal, large-scale apology for any reason to this point, congratulations! Seriously, congratulations. Pat yourself and your fellow colleagues on the back for preventing any mega mishaps and staying focused on details.

If you want to get a handle on great marketing strategies and tactics, look no further than the finalists for the 2011 International Brand Master award.  All three of these outstanding professional are examples of the best practices in higher ed branding.

It seems that more and more blog content is being generated on college campuses and from a variety of voices including college presidents, students, deans, faculty, and staff. For college communicators, this is great news.

2012 will be a bit different than 2011 when it comes to the consequences of bad social media practices. The potential and risk to turn people off is going to be greater.

Thank you to all our readers and followers for a great 2011. Thank you to all who participated! Here is a recap of the top 2011 blog posts.

2011 was fantastic in the world of higher education marketing. A good place to start to see some of the major initiatives that occured this year would be the list of nominees for the 2011 International Brand Master award.

I have always been impressed with how involved the higher ed marketing community is. Always there to support one another, bounce ideas off of one another, share best practices and more. Here are two more opportunities to get further involved in the higher ed and higher ed marketing community.

More than 3 billion videos are watched on YouTube every day. You shouldn't need another reason to, at the very least, consider adding video or even other types of advertising on YouTube to your marketing campaign, especially if you have an existing TV campaign. Let's take a look at why.